Press Releases

30 May 2014
cucina moderna ola 20


Snaidero chooses the Moscow Vetoshnyi Art Center, a prestigious location just a short walk away from Red Square, to unveil the exclusive OLA 25 Limited Edition.

A few weeks after the official presentation at the Milan Furniture Fair, Snaidero chooses Moscow to tell the general international public all about the latest OLA 25 Limited Edition project, available as 84 unique items - 84 to match the years for which Pininfarina has been going. An exclusive project promoted by two brands to celebrate 25 years of collaboration and dedicated to lovers of exclusive, tailor-made Excellent Design.

 cucina moderna ola 20

Present on the Russian market for more than 25 years, Snaidero is synonymous of Excellent Tailored Design: this is why it has chosen the Russian capital as the first international point of call in presenting the Ola 25 Limited Edition. The event, attended by the Chairmen Edi Snaidero and Paolo Pininfarina, was held at the Vetoshnyi Art Center, a prestigious historic location, at the doors to Red Square. IT was promoted and organised through the historic partner Snaidero Centro Cucine Mosca, with its wonderful flagship showroom in the very heart of the city, covering 400 m2 and featuring 30 display windows.

The evening, which was organised in true Italian glamorous, elegant style, saw an intercalation of Live cooking Show moments, run by the Italian chef Mirko Zago with institutional opportunities and entertainment. The most important was the Snaidero Design Award for architects and designers collaborating with Snaidero, whose kitchens collection created some of the most innovative projects. A special contest class also rewarded the 3 clients who purchased the best Snaidero project. First prize for both contest classes was a Mercedes.

Two Ola 25 Limited Edition kitchens were displayed at the event: a very bold version, in a micalised Extra Black lacquer with under-top profiles and 458 metallic red lacquer supporting leg and a red glass worktop. And a second, very glamorous choice in micalised Champagne lacquer with glossy black supporting leg and worktop.
The evening welcomed more than 350 guests - architects, designers and journalists - who assisted the project presentation directly by the authors, the Chairman Edi Snaidero and Paolo Pininfarina, the stars of a business and design story that has successfully combined the most advanced aspects of scientific research and engineering with the aesthetic dimension of excellent projects, destined to go down in the history of Italian design.

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