KITCHEN DESIGN FOR HUMAN WELLBEING.
The word design can refer to both a drawing and a plan. For Snaidero, creating a design means assuming the responsibility to first trace out and then develop a complete and harmonious idea about the world.
With its dynamic and fully culturally-aware approach, Snaidero is able to channel the entire company process towards this end: manufacturing, the distribution of resources and customer relations.
In all this there is a firm aspiration to contribute to the creation of a balance that is able to involve both subjects, the manufacturer and the consumer. Both of these subjects are however considered the only way Snaidero believes possible, on a human level, now more than ever at the centre of any conceptual and design approach.
We have often set out to design socially responsible products and ended up designing socially responsible processes as well. It is now possible – and therefore necessary – to contribute to the design of responsible personal behaviour. Ours and yours, in full collaboration and according to different attitudes.
50 years of
ITALY DISCOVERS THE MODULAR KITCHEN, SNAIDERO FLYES TO MOMA IN NEW YORK.
ROOTS AND VISION
“THE DESIGN SHOULD NOT KEEP PACE WITH THE OBJECT, BUT REMAIN BEHIND ITS RESULT, TO
ENSURE A MUCH LONGER LIFE.”
THE COLLABORATION BETWEEN SNAIDERO AND PININFARINA BEGINS: THE GOAL? THE FUTURE.
“ARCHITECTURE MUST PROVIDE INDICATIONS
THAT ALSO HOLD VALUE FOR OTHERS, THAT HELP
OTHERS TO LEARN NEW THINGS, LIKE A KIND OF
TRAINING IN GOOD INTENTIONS”.
A TIMELESS ICON WITH STYLE AND PERSONALITY
FUNCTIONAL USE OF SPACE. THE CENTRE OF EVERYDAY LIFE.
UNIVERSAL DESIGN. DESIGNING SPACES FREE OF COMPLEXITY, THE PRODUCT ADAPTS TO THE INDIVIDUAL USER.
THE IDEA OF BEAUTY
THE SUBSTANCE OF FORM. SIMPLE ELEGANCE
AN INDUSTRIAL SOLUTION TO THE EVOLUTION IN THE CONTEMPORARY HOUSING INDUSTRY
DEDICATED TO LOVERS OF A SARTORIAL DEFINITION FOR KITCHEN INTERIORS, TRUE TO THE VALUES of INNOVATION AND ELEGANCE.
Creativity and technical innovation, emotion and functional rigour. These were the foundations of the prestigious and fortunate partnership between Snaidero and Pininfarina. Over twenty years of history in which the most advanced technological research was combined with aesthetical research.
MASSIMO IOSA GHINI
Snaidero began collaborating with the architect Massimo Iosa Ghini in 2000, attracted by his particular style. A design approach marked by projects often inspired by tradition, but that are at the same completely contemporary in terms of their dynamic nature.
ANDREUCCI & HOISL
The collaboration with Andreucci & Hoisl started in 2016 with the project “Passepartout”. The purpose: revolutionize from the inside. the project follows a subtle, deep and complete logic.
His work is based on his technical knowledge and experience, and aims to bring forth products that can be reproduced, are technically feasible, stylistically fascinating. He takes on the communicative message of Snaidero.
LUCCI E ORLANDINI
Two architects united by a common direction: in order to make sense, a design must have a strong basic idea. It is even better if this idea includes several aspects: functional, aesthetic or productive. This vision gave rise to some of the most representative designs in Snaidero’s history.
Essential form, constant research into applicable new materials and technologies, combined with minute attention to detail for every element: these are the main and fundamental elements of Pietro Arosio’s design philosophy.
In 1993 Gae Aulenti designed Etra for Snaidero, an innovative project in which she was able to fully express her own peculiar approach to design. Conceiving pure, simple and elementary forms, which when released from ephemeral and un-influential fashions, become long-lasting and convincing.
Virgilio Forchiassin was the architect that began Snaidero’s fortunate and consolidated collaboration with the prestigious Italian design houses. It was quite a bright beginning too, given that the “Spazio Vivo” kitchen he designed was selected by the MoMa in New York for its permanent collection.
Can the architectural design of a company headquarters represent a window onto the future? If it possesses the features included by Angelo Mangiarotti for the Snaidero headquarters, then yes. Perfect synchrony between harmonious style and technical innovation, fully expressing the company philosophy.
Designers’ works, icons of style and exclusivity. A sign of the great Italian masters of industrial design.
“Un bel design non può esistere senza essere pratico e una perfetta funzionalità non può essere raggiunta senza una forma perfetta.”Paolo Pininfarina
“Un hermoso diseño no puede existir sin ser práctico, y no se puede alcanzar una perfecta funcionalidad sin una forma perfecta”Paolo Pininfarina
“Progetto un oggetto immaginandolo secondo un concetto di ‘architettura piena’, in cui l’involucro è inteso più come guscio che come membrana.”Massimo Iosa Ghini