Head-set as ever on brand internationalisation, Snaidero could not let a fast-growing and vibrant nation like Dubai slip it by - its chosen location on the waterfront has been carefully chosen too. Snaidero will be opening in the prestigious Design District - a crucial investment project for Dubai in anticipation of the upcoming Expo 2020; the idea is to offer its resident stores privileged access to the luxury market of fashion and interior design. The basic concept behind the project recreates Snaidero style in a striking and distinctive manner whilst providing a complete overview of our kitchen ranges with a phenomenal attention for detail and a meticulous selection of the finest materials.
It also happens to be Snaidero's 70th anniversary and what better way to celebrate our commercial successes? Snaidero has been exporting its kitchens all over the globe for over 50 years now via a network of 250 specialist stores in over 80 countries. Our market positioning focuses on the values of refined designs which are exclusively made in Italy and embody the image of style, quality of life, creativity, elegance and good taste that Italian products are famous for all throughout the world.
The opening is set for the 25th February and alongside Snaidero in the person of its Chairman and Chief Executive Officer Edi Snaidero, Paolo Pininfarina, Chairman of Pininfarina and long-standing partner will also be taking part. This relationship, quite unique in the kitchen sector, has stood the test of time for over 25 years: two star brands in the history of Italian industrial design, two entrepreneurs who knowingly guided their companies from small artisan status to high-level industry, thus burnishing the unique image of Italian manufacturing all over the world.
"A passion for design is the glue that has kept Snaidero and Pininfarina together for over 25 years" were the words of Paolo Pininfarina, Chairman of the Group. "An alliance that has generated state-of-the-art projects, both in the way they look and in the way they work. An innovational and iconic design which is bound to appeal to Dubai's predilection for refinement".
Edi Snaidero and Paolo Pininfarina will be holding a talk on Italian Design which will touch on its traditions, its qualities and its unique features, its more recent trends and all that sets it apart worldwide.
Our Ola 20 and Idea40 kitchens, two of the most recent brainchildren of the long-standing partnership between Snaidero and Pininfarina, will be showcased inside the Snaidero flagship store.