Press Releases

26 February 2015
Detail of kitchens with island Snaidero - Idea - photo 4



Re-interpretation of a classic, with a rational, modern approach, combining rigour and elegance to achieve a design quality that ensures a timeless experience.

This is the ambitious challenge that Snaidero has taken on by redesigning the Idea kitchen, as the first kitchen without handles. Conceived in 1972, Idea immediately proved popular with its elegant, clean-cut design based on the balance of rigorous volumes, between plays on soft, delicate signs. 

In the 1980s, architect Michele Sbrogiò, who was awarded the Compasso d’Oro prize in 1987, first redesigned the project by introducing technical and design solutions that were highly innovative at the time, such as the support of base units and wall units on the rack of carrying panels to convey a suspended and used look to the project.

cucina contemporanea Idea

In 2000 Snaidero entrusted the Pininfarina studio with a second restyling. The craftsmanship and elegance of the Pininfarina brand bring new sophistication and refinement to the model, confirming the project's flexibility and enhancing the elegant classic design. In 2000 the project also received the Good Design Award from the Chicago Design Atheneum.

Snaidero and Pininfarina have reinterpreted Idea, which is now   more defined, more rigorous and more technological. Keeping up with the times.

Idea "softens" this purism by adopting rational materials and surface treatments that are emotional at same time, conveying a strong visual sensation.

The fundamental features of the project remain the precise elegance and contrasts of the volumes, materials and colour, for a lasting sensation of solidity combined with a simple and instantly recognisable style. The great design behind the model persists and actually intensifies, using impressive, rational and specific volumes in every detail, to be freely interpreted according to one's own architectonic aspiration and functionality requirements.

cucina contemporanea Idea

The profile of the tilted door follows and accompanies the one of the work surface with a 45° angle, giving the idea of a strict design contaminating everything at once. The groove runs along the entire perimeter of the kitchen with incredible accuracy and precision.

Light is not forgotten: technological, functional, concealed, but ever present, also in the shelf, framing and enhancing the kitchen. A continuous LED bar has been built into the lower surface of the door finishing.

Subtle and sophisticated colour contrasts give the design a contemporary feel. No excesses, while balancing form and state-of-the-art technology.


BEVELED-EDGE DOOR 22 mm thick. The profile of the beveled-edge door follows the edge of the worktop at 45°, allowing a functional and ergonomic grip. The channel is available in Titanium, White and Glossy Aluminum finish.On base and tall units the side channel connects with the front one to ensure the same horizontal effect. 

cucina Idea presso Misura Casa di Milano

BACK PANEL SHELF available in the same finish of the door and featuring a front beveled edge reflecting the detail on the cabinets. 

kitchen design Idea

WALL MOUNTED HOOD in stainless steel integrated in the 4 cm thick beveled-edge shelf, featuring a self-filtering perimeter extraction. The hood is also available in the wall-integrated version and for the Island configuration. 

kitchen design Idea

LIGHTING Light plays an important role in this project: it’s technologic (led only), functional, hidden, but always present to provide diffuse and functional light on the working area:

_ led continuous bar integrated on the front edge of the shelf made in the same finish as the door;

_ led bar integrated in the advanced back panel, providing direct light on the worktop;

_ led bar integrated in the lower part of the under wall unit element, projecting light on both the inside and the outside of the cabinet. 

cucina Idea presso Misura Casa di Milano

UNDER WALL UNIT EQUIPMENT consisting of storage areas with aluminum structure and sockets to house tools and small daily electrical appliances like smart phones and battery chargers. 

cucina Idea presso Misura Casa di Milano


Create your catalog

Select one of the catalogs that Snaidero has prepared for you and personalize it with your information.

The creation of the catalog can take several minutes.
Form fields are required.