Design culture intended as the search for tangible, authentic, unprecedented qualities in household settings that seek to be and to recount Snaidero's passion for excellence in design: this will be the common thread of the proposal for the forthcoming edition of Eurocucina 2018. Five projects with four different designers, all an expression of that extraordinary Italian creative talent that, when combined with Snaidero's experience and capacity for transformation, seek to confirm the distinctive traits of a brand with more than 70 years of history, always able to experiment, create all-round innovative ideas and break the mould.
SNAIDERO AND PININFARINA: YET ANOTHER AMAZING DESIGN
Two brand names, leading players in the history of Italian industrial design, have produced another amazing design, whose distinctiveness and technology are its guidelines on style and refinement. A highly-attractive design combined with in-depth research on materials and extensive use of high-tech kitchen items. An exclusive and refined proposal dedicated to those people who enjoy the status symbol provided by an exclusive item in the kitchen space that becomes a true reflection of their personality and the way they live their life at home.
SNAIDERO AND MARCON: NEW LIFE TO CLASSICAL RECOLLECTIONS
Hera, the new project by Michele Marcon, is a clear expression of “classic contemporary” style, that is, that design which re-imagines traditional items of furniture and turns them into highly attractive and functional pieces with unparalleled modern refinement. Warm, reassuring and evocative, the design has a classic framed door in modern style featuring the blended addition of details of modern inspiration.
SNAIDERO AND ANDREUCCI & HOISL: THE KITCHEN THAT REVOLUTIONISES THE CONCEPT OF SPACE
A space released from excess signs, inspired by rigorous geometric lines and based on a careful study of the ways of using the working areas. The project marks the start of the collaboration with our brand by the architects Andreucci & Hoisl and represents a total concept towards the designing of working areas, which emphasises the industrial capacity of Snaidero, a concept that concerns design rather than style, based on ergonomics and operating functionality seen as the synthesis of a few perfect, unmistakeable, state-of-the-art details in a perfect balance for a truly timeless result.
SNAIDERO AND IOSA GHINI: NEO-CHIC CLASSICAL STYLE
Elegance and refinement, warmth and personality: the new Massimo Iosa Ghini project designed for Snaidero is a refined expression of the domestic image of neo-chic trends, which references and updates certain iconic elements of classic design with greater functionality: the framed door enhanced with recessed handles, the use of glossy and matte lacquer finishes to subtly bring out the exquisite beauty of the top surfaces. A world-class kitchen that everyone can tune into regardless of cultural background.