Design lovers: “Less is more” (01/29/2020 - 12:08) | Snaidero

Design lovers

29 January 2020

“Less is more”

The minimalist revolution

This concept was first introduced by master architect Ludwig Mies van der Rohe and is one that perfectly summarises the poetry of his work: a formal minimalism achieved through subtraction, as part of a creative process that continuously strives for simplicity.

The concept of minimalism was subsequently exported from architecture to all realms of our existence: “Less is more” is a process of identifying the true essence of things, of going back to the start.

A shift in focus from grandeur to attention to detail, meaning just a few very carefully developed details. We can see examples of this in photography, for instance, where we have gone from bird’s-eye images of Rome city centre to depictions of Big Ben reflected in a puddle on the pavement.


Design has also been influenced by this approach: we can see it in the work of all of the great designers who increasingly prefer simple forms, generally with straight and continuous lines, a handful of details that tell a story and attract our attention immediately.

Struck by this concept, at Snaidero we have developed some of the finest expressions of this style together with our best designers:

Way Materia is a story about taking care of materials because our sensations involve all the senses not just our sight. To develop this concept we have chosen innovative materials with exceptional aesthetic but also functional qualities: glass and ceramic. All of this in a context of simple, square lines that hint at a return to our origins but without compromising on fine materials:


Vision by Pininfarina does not need any introducing, its lines tell a story of beauty, tactile perception and ergonomics on their own. The solid wood leg is the detail that does not pass unobserved, expressing the uniqueness and care that are hallmarks of the minimalist style. Much more than a kitchen, Vision is indicative of a way of life where there is no room for the superfluous, where less most certainly equals more.


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