With the inauguration of its new store in Rotterdam, the second-largest town in the Netherlands, Snaidero strengthens its presence in Holland, where it has already been operating for many years with its 8 stores. With a very successful event, Snaidero inaugurated the new Artego showroom: a kitchen centre which has been operating on the market for over 20 years and whose owners have decided to open up to Italian-made manufacturing. The showroom, located in Rotterdam's town centre, has a spacious exhibition area and is intended to become a reference point for Snaidero on the Dutch market.
Some of the most representative models of Snaidero's collection are displayed in an environment with a sophisticated and refined setting: the Orange model, which here is presented in an unconventional layout, the evergreen Time, Idea, Code models and, finally, the beautiful Ola20, Snaidero's latest creation, whose sales figures are proving it is perfect to meet the Dutch market's elegant taste. Indeed, three kitchens were sold during the first week the store was inaugurated, which shows the very open-minded approach that allowed demand and offer to meet, i.e. the experience shown by the Dutch when it comes to kitchens and the flexibility of our product.
Therefore the Pininfarina style impressed the Dutch market, too, and this shows that practicality can be combined with good design and that the perfect shape is the suitable means to reach absolute functionality. Maximum respect for design and, more importantly, for the environment. Indeed, all Snaidero models have been designed by focusing on a minimum environmental impact at the manufacturing stage and created with the view of a significant improvement of the environmental well-being inside the house. This inauguration strengthens what seems to be a predestined bond, as it leads back to the common denominator represented by the colour orange: orange is Holland's national colour and orange is the colour that identified the Snaidero brand for over sixty years.