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Press Releases

17 June 2010
cuisines contrats immobiliers Turquie

SNAIDERO FURNISHES THE TRUMP TOWER IN ISTANBUL WITH MORE THAN 200 KITCHENS TO BE DELIVERED IN JULY 2010

Snaidero has been awarded a new important contract in Turkey for the supply of kitchens in the most prestigious real estate development currently in progress in the country.

The Trump Group has chosen Snaidero, one of Europe’s leaders in the manufacturing and distribution of modular kitchens, to supply the kitchens to be installed in the two luxurious Towers being completed in Istanbul, designed by the Brigitte Weber architectural studio.

After the two important commissions secured during 2009 for the supply of more than 500 kitchens in residential areas, the Majano Group further consolidates its presence in Turkey, thanks also to the fruitful collaboration with its historical Turkish partner, Eng. Bulent Durlanik who represents the important Cankutaran Company.

This achievement confirms the trademark’s strength, proposing an exquisitely designed product, completely Made in Italy, backed up by the high standard of components and materials, but also by the capacity of the company that, within extremely short times, is able to manufacture a great number of kitchens customised to specific client requirements.

For this work order, Snaidero will supply the innovative Orange product, which met with the approval of the architects because of the particularities featured in a designer and quality kitchen, which at the same time is also simple and competitively priced. Orange is a design that perfectly represents Snaidero’s ongoing commitment to environmental protection and to the company’s social responsibility. In fact, Orange was conceived to be “green”: an eco-friendly kitchen designed according to eco-sustainability criteria to improve the quality of home-living. Orange uses ecological wood, varnishing treatments relying on water-based products but, above all, it adopts a new panel with an extremely low formaldehyde emission.

Snaidero reacts to the difficult challenge of the International economic crisis by continuing to invest and to consolidate itself in the contract supply sector. It must in any case be emphasised that the company’s history where the development of this sector is concerned, is not recent: it originated in the Nineties in the United States when it proved itself in the real estate sector, linked mainly to the development of "luxury" residences, this important specialisation in the contracting field as a further and vital opportunity for growth.

From that moment onwards, the exclusive italian kitchens started to "populate" apartments the world over: from 1992 to date, more than 7,000 kitchens have been installed throughout North America in real estate complexes of great prestige, such as the Trump Tower in Chicago in 2006.

In the subsequent years, these achievements in the United States were followed by projects secured in Europe, China, Hong Kong, Singapore, Japan, Malaysia, Thailand Turkey, Dubai and Korea: precisely during these weeks, Snaidero is completing delivery of a supply of kitchens for an overall value of 6 million Euro destined for the most important real estate development in progress in Seoul.
“Turkey is proving to be a still dynamic real estate market, ready to invest in quality products and trademarks”, states the Snaidero Group’s President, Eng. Edi Snaidero, “after the important supply to Chicago’s Trump Tower, we are proud to once again link our name to such prestigious real estate developments. With this contract, Snaidero confirms its calling as a Company that exports Made in Italy designs the world over, thanks to its kitchens of the highest quality”.

Adaptability of the product to each individual project’s requirements, a dedicated service to fulfil orders effectively, adherence to delivery times and swift post-sales assistance: these are the critical facets that prospective purchasers look for when selecting a supplier, and these are precisely the objectives that Snaidero sets itself on a daily basis in approaching the world of contracting.
President Snaidero concludes: “Our business increasingly looks towards foreign markets and the contracting sector: we are a company that looks ahead, always in the quest for new solutions to be able to effectively manage socio-cultural changes and lifestyles. We believe that creativity, innovation and the privilege of having an important heritage behind us, as well as a strong corporate culture and solid values, are the necessary ingredients for being competitive nowadays. Our optimism for the future derives from the certainty that Snaidero is in fact all this”.

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