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12 November 2009

Orange conquers the Moscow "Crocus"

There was a positive response to Snaidero at the "i Saloni WorldWide" in Moscow, during which the company presented ORANGE to the Russian public for the first time ever.

The fifth edition of “i Saloni WorldWide” - a trade fair dedicated to the products from the best Italian furniture manufactures – took place in Moscow from 7th to 11th October, at the Crocus Expo Exhibition Centre. With their extensive range of high  quality merchandise exhibited by the best Italian furniture and furnishings companies, i Saloni WorldWide are an attraction in themselves and a time to get together for designers, architects and trend-setters.

Snaidero, which has always been a well-known and prestigious brand in Russia, the expression of genuine Made in Italy, could not miss this important event, as it was the ideal occasion to present ORANGE, the latest model from Snaidero, to the Russian public. Presented in a composition with a strong impact, in the white single lacquer finish, Orange was considered with great enthusiasm by the public attending the event, who appreciated the design and the innovative characteristics, available at the right price.

The stylish Snaidero stand not only featured Orange, but also Time, the model designed by architects Lucci&Orlandini, in the new hickory walnut-wood finish. This model, which is already a favourite on the Russian market, also met with the public’s appreciation in the new version, which adds elegance and finesse to the composition.

Snaidero has been operating in the Russian market for over 10 years, and it is seen there as a prestigious brand which has always exported Italian style and design, and which has gained itself a great deal of distinction, recognition and a strong competitive edge in terms of design. Russia has experienced strong economic growth over recent years and Snaidero, which has exclusive outlets in all its major cities, has developed new projects to make the most of this positive moment.

The SNAIDERO CENTR KUHNI outlet in Moscow is part of this strategy. The outlet will inaugurate the renovated Snaidero Concept Store in the centre of the Russian capital this November. With 400 sq. m. of display space, 4 shop windows of 32 meters and 11 kitchen models fitted, this outlet will without a shadow of a doubt become the benchmark for the whole of Russia.

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