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Press Releases

02 November 2010
exposition moma cuisine italienne

ONCE AGAIN, SNAIDERO IS A PROTAGONIST AT THE MoMA, NEW YORK

Designed in 1968 by architect Virgilio Forchiassin, the Spazio Vivo kitchen was on display at the MoMA in New York for its innovative stylistic solutions.

Designed in 1968 by architect Virgilio Forchiassin, the Spazio Vivo kitchen was on display at the MoMA in New York for its innovative stylistic solutions. Forty years on, the innovational content of this kitchen is still acknowledged, and reintroduced at the MoMA in an exhibition called "Counter Space: Design and the Modern Kitchen".

Open until 14th March 2011, the exhibition explores the 20th century transformation of the kitchen, regarded as a barometer of the social and technological changes of the 20th century, when the kitchen became a highly symbolic and practical place. It all started at the beginning of the century, when the kitchen was considered a functional place, rather like a "factory" or a "laboratory". This continued in the ’50s, when the consumer centre of gravity shifted towards the "pleasures" of the kitchen, as illustrated by the brightly coloured Tupperware of the ’50s and the "Still life" collage, of 1963, by Tom Wesselmann.
The reality of the kitchen, however, is not only what is created by designers, since the people who live in it alternately charge it with neurosis, frustrations, pleasures and social relations. The exhibition in New York also shows this with photographs, prints, multimedia works and sculpture installations, which highlight how the kitchen has also permeated artistic practice due to its symbolic value, which, from the end of the 1960s, kindled debate about the economy and politics.

To illustrate this period, in addition to a Frankfurt kitchen of 1968, the Spazio Vivo kitchen by Snaidero was chosen to symbolize Italian kitchens, which represented the forbidden dream of many women in Italy during the boom period. Taking part in this exhibition, once again, Snaidero expresses the great tradition of the brand on an international scale. During over 65 years of experience, innovation and design have been the distinguishing features of unique and immediately recognizable products.

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